2024 Mobile Housing
2024 Mobile Housing
There is demand in the market, and it is understandable for companies standing at the forefront to achieve performance growth. However, in the mobile housing industry, the requirements for products are not low. With the increasingly widespread application scenarios of mobile homes, enterprises not only need to consider whether there are safety risks in the house when manufacturing products, but also need to consider various factors such as the convenience of house installation, exterior and interior design, transportation, etc.
In the year 2021, when logistics costs skyrocketed, it was not easy for large products to go overseas. Although sea freight rates have fallen slightly in 2022, for Zhonghui Green Building, if the product volume remains the same, the effect of reducing freight rates is not significant. For this reason, we have optimized the volume of our products. "Now, a 40 foot cabinet can hold 18 sets of mobile homes, which has barely reduced the proportion of freight to 20%." In addition to the impact of freight fluctuations in recent years, the export of mobile homes also faces different market demands. It is understood that mobile homes sold to Southeast Asia and Africa have no difference in appearance, but their internal details, insulation effects, and connection with the ground are different. Many mobile home export companies have already stepped into this trap.
2024 Mobile Housing
2024 Mobile Housing
If production, manufacturing, and logistics transportation are the most fundamental considerations for enterprises to explore overseas markets, then the subsequent sales channels, marketing promotion, and after-sales service are the important links that lay the foundation for the long-term development of mobile housing enterprises in overseas markets.
2024 Mobile Housing
The company's sales channels are divided into four major channels: online and offline. Online sales are mainly conducted through Alibaba International, Google, and TikTok, while offline sales are conducted through establishing offline offices overseas for local sales.
2024 Mobile Housing
In fact, exporting mobile homes can be a good business for strong factory sellers, but there are significant challenges for pure sales oriented cross-border sellers. Nowadays, there are many Chinese companies selling mobile homes in overseas markets. If cross-border sellers want to get a share of the market, they inevitably need to increase their advertising investment and improve their service experience.
2024 Mobile Housing
However, in the face of rising traffic costs and unstable overseas markets, cross-border sellers entering this market will greatly reduce their profits. Without strong financial support, this business does not look optimistic. However, cross-border sellers have other opportunities to get started.
The trend is accompanied by business opportunities, as mentioned earlier, consumers have different demands for mobile homes in multiple scenarios. In the future, mobile housing companies will launch more diversified products, and cross-border sellers can start with related supporting products. It should be noted that most mobile housing produced by companies only includes infrastructure.
2024 Mobile Housing
Whether it is mobile housing or construction machinery, achieving growth in overseas markets relies not only on market demand stimulation, but also on its own product strength. In the field of cross-border e-commerce, being able to timely follow up on consumer needs and quickly iterate products is the key to truly seizing business opportunities.
Post time: 04-09-2024
